Traditional Marketing vs. Internet Marketing Part 2

What is Internet Marketing?
Internet Marketing is a form of targeted marketing, to assist websites increase their web presence and to promote their product or services through internet. There are a number of strategies, which are mainly;

1. Search Engine Marketing
2. Search Engine Optimization
3. Banner Advertising
4. Directory Submission
5. Email Marketing
6. And many more…

All these strategies will help to direct quality traffic to your website and eventually increase the sales.

Why is Internet Marketing so important?
Nowadays almost every households or companies have internet access and we’re able get solutions or information via internet instantly. In today market, millions of users or companies are using the internet (search engine or directory listing) to source for products or services.

 Is Your Website Visible?
Internet is like a virtual world, which consists of millions of websites, including yours. These entire websites are available to be searched and seen by millions of internet users. But will your website be found. The answer is “NO”, if your website is not found on the 1st page of the search engine like Google, Yahoo or MSN.

Benefits of Internet Marketing
Advertisers and Markets are always concern on the effective mode of tracking their investments. Internet Marketing tracking mechanism can be easily implemented to monitor, assess and account for your return in investment (ROI), which is very difficult to attain for TV or print media. Internet Marketing has been proven to achieve high ROI. It can reach worldwide audience at a fraction of the cost. It is also flexible enough to be able to customize the desired audience groups according to your business objectives, at any time.

Conclusion
Comparing both type of marketing, Internet Marketing is more economical and faster way to reach out to your buyer directly. And is the ideal ways for business to advertise locally or internationally.

Traditional Marketing vs. Internet Marketing Comparison Table

Written by Jason Ho, Senior Search Engine Marketing (SEM) Consultant
Website: www.aerisclick.com

Traditional Marketing vs. Internet Marketing Part 1

What is Traditional Marketing?
The objective of any marketing is creating new customers or sustain existing customer. It is a mission to create awareness of a company, services or products to the mass market by using various marketing techniques.

Traditional Marketing is a common marketing method, it emphasize mainly on  the ‘Four Ps’ principles, which refers to the four factors that a marketer has to consider before launching a product or offering a service. It comprises of Product, Price, Promotion and Place.

Traditional Marketing require a substantial time and budget to get the desired result. For it to be successful it requires constant advertising for months and it also requires a high budget, depending on the type of media the marketer is using.  The following are a various media for marketing;

Unlike Internet Marketing, Traditional Marketing is company focus, product or service based, while Internet Marketing is consumer focus, targeting consumer interest. Marketer adopting Traditional Marketing method will usually use it’s product or service unique point to differentiate itself from it’s competitors. And this method will work best with fewer competitors offering similar products or services. However in today market, every other brand’s have competitors offering the similar features and slowly this method will fade away.

In Part 2, I will talk about the differences between Traditional Marketing and Internet Marketing, benefit of Internet Marketing and why internet marketing is important

Written by Jason Ho, Senior Search Engine Marketing (SEM) Consultant
Website: www.aerisclick.com