Brand Your Company With The Right Email

Is your company using email like company@singtel.com.sg, company@pacific.net.sg or even company@starhub.net.sg?

Quite a number of companies are still using emails provided by their Internet service providers, and personally, I don’t see much value in that, except free marketing for the providers. Especially, when you printed it on your vehicle.

Those emails are not useless, but you will have much better leverage with the right email address and domain name, that will help brand your company. You can have company emails such as sales@company.com.sg or support@company.com.sg. Now, doesn’t that seems more obvious what each email is for?

If you were to use the provided emails, there is one common issue which most companies are aware of, and also the main reason why they don’t switch provider, thereby giving up a pretty good deal. And that is…

“If I change provider, I may loose the email,
what if my past customers cannot reach me?”

So, how do you mitigate that?

Here are some general steps you can take into consideration before taking up a new offer:

1. Keep the old email and pay for it
2. Buy a company domain name, web hosting and create necessary emails for your company
3. Start using your new emails for any online correspondences
4. Update all marketing materials with new emails
5. Inform old customers of the changes in emails
6. Should anyone still email to the old address, inform them of the changes
7. Close your account for the old email few months later

Please note that things are never perfect, when theres changes, there will definitely be some “leakage”. However, by having your own domain name and emails, it gives your company more flexibility in terms of email branding, and also the options to choose your providers anytime.