5 Questions to Ask to Do a Good Dance Card

Below are the 5 questions that you can use to do a good dance card. I’ve given example using my own business. You can think about your own business to think about what to provide as answer so that fellow BNI members can help you to get more referrals for you.

I hope all of you can benefit from using these 5 questions in your future dance card sessions!

Note: Dance Card sessions are informal sessions whereby BNI members meet up with one another to get to know more about each other and each other’s business, with a view to better refer business to each other.

5 Questions To Ask to Do a Good Dance Card

1. How would you describe your products and services to a layman?

Bearing in mind your unique selling points?
We help people to compare and analyse ALL Housing Loans packages from ALL banks to help consumers to make an informed decision to choose the best loan for them. Our unique Selling point is that this service is provided FREE to consumers (we are paid by banks separately).

We are the ONLY Mortgage Consulting Firm that is founded by experienced ex-bankers. You can be assured of our service because our 2 directors have combined total of 30 years of Bank lending experience and we are often quoted by newspapers, radio and TV on comments on Housing Loans.

2. Who are the people you’d like to be referred to? (Target Market)

My preferred target market are people who buy properties of over S$1 million and loan amount of above S$500,000 and above, whether for purchase, or for refinancing.

3. How would you products and services be able to benefit them?

As mentioned, we will help them to compare and analyse all Housing Loan packages available in Singapore so that they are assured of getting the best deal. Becos Housing Loans typically involve big sum of a few hundred thousand dollars, even a difference in interest rate of 0.5% can mean more than S$10,000 interest savings to our clients.

4. What would be a good one-liner or ice-breaker to introduce your services?

What interest rate are you paying on your Housing Loan? If you’re paying more than 3.5%, you’re paying too high interest. I know a friend Dennis Ng who is often quoted in newspapers as the Housing Loan expert, he can help you save easily S$5,000 to over S$10,000 in interest by refinancing.

5. What are your marketing strategies to reach your clients, do you think we can work together in any areas?

Yes, I’m looking for Strategic Referral Partners. Eg. Financial Planners, Land Banking Consultants, Wine Investing Consultants and other people who might have a client base of 200 or more. They can refer their clients to me and I can pay them an attractive referral fee for doing nothing else. All they have to do is provide name and contact of their client, and I will follow up with their client.

If you think you have a client/contact base of more than 200 people or more who take up Bank Housing Loans, I can also consider having a Strategic Referral Arrangement with you.

I’m also thinking of organizing Alternative Investment Seminars for my clients, perhaps I will arrange one for Shih Lien on Land Banking and one on Wine Investment for Claris.

I can also conduct a talk on “How to Avoid Pitfalls of choosing a Housing Loan” perhaps to arrange with KC to conduct one such talk for the parents of the students of MindChamp.

Regards.

Dennis Ng, http://www.HousingLoanSG.com
BNI Renaissance Chapter – Education Coordinator