Traditional Marketing vs. Internet Marketing Part 1

February 27, 2009 by admin  
Filed under Business Technology

What is Traditional Marketing?
The objective of any marketing is creating new customers or sustain existing customer. It is a mission to create awareness of a company, services or products to the mass market by using various marketing techniques.

Traditional Marketing is a common marketing method, it emphasize mainly on  the ‘Four Ps’ principles, which refers to the four factors that a marketer has to consider before launching a product or offering a service. It comprises of Product, Price, Promotion and Place.

  1. Product: product or service offer by the company.
  2. Price: the price that an intended customer willing to pay.
  3. Promotion: promoting the company, products or services, includes advertising, branding, etc. This is the most import P to focus on.
  4. Place: the process by which the product or service reaches the customer.

Traditional Marketing require a substantial time and budget to get the desired result. For it to be successful it requires constant advertising for months and it also requires a high budget, depending on the type of media the marketer is using.  The following are a various media for marketing;

  1. TV and Radio
  2. Newspaper, Magazines, Posters and Billboards
  3. Mailers or Flyers

Unlike Internet Marketing, Traditional Marketing is company focus, product or service based, while Internet Marketing is consumer focus, targeting consumer interest. Marketer adopting Traditional Marketing method will usually use it’s product or service unique point to differentiate itself from it’s competitors. And this method will work best with fewer competitors offering similar products or services. However in today market, every other brand’s have competitors offering the similar features and slowly this method will fade away.

In Part 2, I will talk about the differences between Traditional Marketing and Internet Marketing, benefit of Internet Marketing and why internet marketing is important

Written by Jason Ho, Senior Search Engine Marketing (SEM) Consultant
Website: www.aerisclick.com

The Real Meaning Of Roses

February 22, 2009 by June Tew  
Filed under Events

A bouquet of roses does not always symbolize love, different number of stalks has different meanings too. Therefore, before you even thought of getting a bouquet of roses, you should check out the table below first.

Number of stalks of roses

Meaning

A single bloom of red rose Love at first sight or ‘I still love you’
A single rose in any colour Simplicity and gratitude
2 roses Mutual feelings
3 roses I love you
6 roses I wanna be yours
7 roses I’m infatuated with you
9 roses We’ll be together forever
10 roses You’re perfect
11 roses You are my treasured one; The one I love most in my life
12 roses Be mine
13 roses Friends forever; Secret Admirer
15 roses I’m truly sorry
20 roses I’m sincere towards you
21 roses I am devoted to you
24 roses Forever yours; Can’t stop thinking about you, 24 hours a
day
25 roses Congratulations
33 roses Saying ‘I love you’ with great affection
36 roses Remembering our romantic times
40 roses My love for you is genuine
50 roses Unconditional love
99 roses I love you for as long as I live
100 roses Remaining devoted as couple till ripe-old age
101 roses I’m completely devoted to you
108 roses Will you marry me?
365 roses Can’t stop thinking about you, each and every day
999 roses I love you till the end of time

Do You Know The Flower Language?

February 20, 2009 by June Tew  
Filed under Events

Flowers speak a million languages through the implied flower meanings.

Meanings were associated to the colors of flowers as well during the Victorian era. Flower Meanings signified one’s feelings when choosing flowers for someone to send to.

Most people do not consider Flower Meanings before picking flowers. They are attracted to the flowers’ visual appeal and fragrance rather than the Flower Meanings. Most people who receive flowers may not know the meaning of the flowers you sent.

So, wouldn’t it be a good idea to tell the recipient the meaning and significance of the flowers you sent? It is very interesting to take a look at your favorite flowers and their colors to see what the Victorian meanings associated with them are.

Let’s take a look at the meanings of these common flowers that we often send to our love ones or our business associates.

  • Baby’s breath – Happiness
  • Carnation – Pride & Beauty
  • Lily – Majesty
  • Rose – Love
  • Statice – Remembrance
  • Sunflower – Pure thoughts
  • Tulip – Declaration of Love

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